OUR STORY

AMITY COALITION CARE CLINICS

We are a group of nonprofit healthcare urgent and preventative care clinics that openly welcomes all patients with emphasis on supporting marginalized populations in Southwest Michigan. Our clinics will reside in urban areas of need and will welcome persons of all demographics. Specific programs and services that will be marketed on the website include FREE annual physicals, discounted prescriptions, and our commitment to fair treatment. 

OUR MISSION AND VISION

To welcome, embrace, and serve community health needs with utmost care, respect, and fairness.

WHERE YOU MIGHT SEE US

1. Direct mail surveys to nearby zip codes that offer a 10% off of a prescription voucher for affiliate pharmacies.
   1. Geographic segmentation due to location of local pharmacy affiliates.
   2. Surveys include desired services and probability of clinic usage
2. Social media marketing campaigns that emphasize the clinic’s mission and offer a free consultation for those who engage with our social media pages.
   1. Behavioral segmentation that rewards prospective patients for their willingness to ‘click’.
3. Our website (you’re here!) that offers bill pay, prescription discounts, secure test results, and more.
   1. Psychographic segmentation that gives patients a sense of trust and security.
4. Local news spots for heightened awareness.
   1. Demographic segmentation that reaches target-age users that would most benefit from the clinic.
5. Open-ended marketing campaign with local special interest groups that emphasize donations to offset patient costs.
   1. All four segmentations combined.